Even if you have a limited marketing budget, it pays to invest in good graphic design. Cheap design often means poor design. And poorly designed graphics can be expensive. That may sound counterintuitive, but without the expertise of
a professional graphic designer you may end up with a product that does not print clearly, is expensive to print due to color management or layout problems, or is not formatted properly for print or online publishing. Changes, delays and redesigns cost money, so that cheaper crowdsourced logo you bought may end up costing you more than one from the higher-priced experienced graphic designer.