Welcome. I am a creative graphic designer and consultant with extended experience in creating multi-channel marketing materials and strategy.

Busy? Save time and improve your business with design.

As an owner or employee of a small or medium business, you have a lot on your plate. While the bigger companies have teams of people to handle all the ins and outs of running a company, you’re often left to juggle the responsibilities of multiple departments on your own.

With that balancing act, it can be easy for certain things, like web or graphic design, to be left behind. After all, you may think these are superficial concerns — the icing on the cake, as it were. But don’t be so quick to discount the importance of graphic design in business. The image of your company that you present to the world matters in many ways.

The quality of your company’s designs influences not only who’s going to buy from you, but also what the average customer is going to think about your brand.

Curious how design could benefit your business?

If you need branding, want to launch a product of service, struggles with making pitch look appealing or need data to be visualised. Get in touch. Availability limited.

Results through design.
Advantages of high quality graphic services.

Make your content user-friendly

This point is for all you software developers, technology-oriented businesses, or businesses that focus simply on making complex information easier to digest. With the rapidly growing and constantly changing world, technology and content is becoming more and more complex and powerful. Good design from interfaces, data display, right through to physical product design and advertisements makes it all way easier
As discussed in a video by design consultancy agency Smart Design, “The products we are using are evermore complex, and we need the design eye to break apart that complexity for the user and put it in terms they can engage with and welcome into their life”

Improve market position relative to your competitors

The effective use of design gives customers a reason for buying from you and not from your competitors. It's a valuable source of differentiation - a well-designed product or service will stand out from the competition.
Design also adds value to products and services. Customers are often willing to pay more for well-designed products that can offer them benefits such as greater usability, increased functionality and improved aesthetics.

Stronger identity for your business

Have you ever discussed a product or brand and said something along the lines of “I can’t remember the name of it but I can picture it”? Often we will remember some element of the material used in packaging or the colouring of the website, some sort of visual cue that we base our memories and experience off.
Science proofs that design techniques like a selective use of colour can trigger the memory and keep your brand fresh in the mind. So, perhaps incorporating a distinct design technique like colour, a unique layout, an original concept etc. can be that one added element that ensures your brand stays memorable and recognisable.

Increase sales of your products or services

Are you someone that understands and is more motivated by the numbers? Well then, this first point is sure to convince you to introduce some design into your business, because in short, design is fiscally beneficial.
In 2005, a group called The Design Council studied 63 portfolios of companies that traded on the FTSE (Financial Times Stock Exchange) over the course of a decade. What they discovered was that the companies that put an emphasis on design did way better than the ones that didn’t – they outperformed the FTSE 100 index by 200% in fact.

Increase your conversion rates

According to internet retailer, up to 85% of people are more likely to buy a product if they first saw a marketing materials advertising the product. This helped Jessops increase conversion rates by 20% when launching multi-channel campaign.

The Design Council determined that “every £100 a design alert business spends on design increases turnover by £225”. So, investing in design is a bit like investing in future profits, it may cost a bit now, but a little down the track, these studies suggest that you’ll likely be glad you did so.

Create credibility through consistency

Graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients quickly get familiar with what your company has to offer. The comfortability that clients and customers get through consistent marketing will ultimately lead to credibility. Your brand should have a strong visual foundation to communicate its confidence in its offerings and expertise. This allows customers to engage with your business more frequently, in turn leading to stronger customer relationship management (CRM).